PROJECT 05 / VISUAL DESIGN

(05)

项目类型 / CATEGORY风扇产品 · 视觉全案

项目编号 / PROJECT05 / 05

完整详情页展示 Complete Page Eye‑catchingCool & Stunningly Fresh Detail Page Display 详情页展示 字体选择 FontSelection Alibaba Sans #中文字体 出街超吸睛 清凉颜值皆在线 Montserrat #英文字体 Eye‑catching & Refreshingly Stylish AI Model Fashionable Pretty Girl AI Model Fashionable Pretty Girl Model In Sweet Fresh Style AIGC VirtualModel AI 模特运用 采用这款简约高级风的 AI 模特，能完美适配黑色手持折叠风扇的酷感质感与年轻定位，精准触达 Z 世代、都市白领、学生党核心客群，直观呈现产品便携属性与户外出街氛围感；同时可实现零瑕疵、高统一的视觉呈现，规避真人拍摄的各类风险，高效支撑多场景内容输出，持续强化品牌年轻、潮流、实用的专属视觉记忆点，助力提升产品吸引力与转化效率。此外，AI 模特还能大幅压缩拍摄预算，省去真人模特费、棚租、妆造、差旅等全链路成本，以极低投入实现高品质视觉输出，且无需档期协调、24 小时可高效出片，大幅缩短上新周期，帮助品牌以更高性价比完成全渠道视觉物料的快速迭代，实现降本增效的双重提升。 adopting ai‑models with minimalist premium styling, you can perfectly fit the cool‑textured, youth‑focused positioning of this black foldable handheld fan, precisely reaching core audiences of gen‑z and urban white‑collar workers, while intuitively showcasing its portability and outdoor vibe. it delivers flawless, highly‑consistent visuals and avoids risks of real‑life shoots, supporting efficient multi‑scene content output to strengthen your brand’s young, trendy and practical image, boosting product appeal and conversion rates. it also drastically cuts shooting costs by eliminating model fees, studio rent, makeup and travel expenses. high‑quality visuals can be generated 24‑7 without schedule coordination, shortening product‑launch cycles and enabling fast iteration of cross‑channel marketing materials to achieve cost reduction and higher efficiency. 人群定位 RefreshingCoefre Z世代年轻群体 （18–28） ○颜值 ○出街 ○便携 年轻群体注重夏日穿搭氛围感，将迷你风扇作为出街时尚单品，高颜值适配拍照打卡，轻量机身满足校园、逛街、探店等高频社交场景的随身需求，拒绝传统家电审美，为颜值与实用性买单 户外活力玩家 （20–35） ○强风 ○续航 ○实用 户外爱好者追求露营、音乐节、短途出行等场景的即时解暑，多级增压强风满足高温降温需求，长续航适配长时间户外使用，多场景适配覆盖全场景夏日出行，为户外出行提供可靠清凉解决方案 都市新锐白领 （25–35） ○高效 ○清爽 ○质感 职场人群关注通勤与办公场景的微环境舒适，强劲风力快速降温，简约质感匹配职场审美，长续航保障全天出行，静音不扰人适配办公环境，契合白领职场与生活双重需求，兼顾效率与品质 随着夏季便携降温需求持续增长，消费者对手持风扇的关注逐渐从基础送风转向更强风力、更大风面与多场景使用体验。本项目以 6 寸大扇面便携风扇 为核心，通过大风面强劲送风、4 档风速调节、180°灵活折叠及手持/桌面多形态使用，强化产品在户外、通勤与居家场景中的实用价值。视觉上以清透蓝色为主基调，结合草地、蓝天与夏日人物场景，将“强风感、清凉感、便携性”转化为直观的视觉语言，建立年轻、轻快且具有夏季氛围的产品形象。 as demand for portable cooling continues to grow during the summer season, consumers are increasingly looking beyond basic airflow toward stronger wind power, wider air coverage, and more versatile usage scenarios. this project centers on a 6-inch large-blade portable fan, featuring powerful airflow, 4-speed adjustment, 180° flexible folding, and both handheld and desktop use. these features enhance its practicality for outdoor activities, commuting, and everyday home use. visually, the project adopts a fresh blue color palette combined with grass, blue skies, and summer lifestyle scenes, translating the key ideas of powerful airflow, refreshing coolness, and portability into a clear visual language and creating a youthful, vibrant product image with a strong summer atmosphere. Project Background 项目背景 清凉随行
轻巧便携 自在出发
 清爽劲风随行 还原自然凉感
轻巧随身带 SUMMER